New Ireland Assurance Company was founded in 1918 and was the first wholly Irish owned life assurance company to transact business in Ireland. We provide life assurance, pensions and investment solutions to individual and corporate customers.
We are one of the leading life assurance companies in the country, with:
- a market share of new business in excess of 20% in 2011
- new sales of over €1 billion of new lump sum business in 2011
- new sales of over €100 million of new regular premium business in 2011
- funds under management of over €10 billion
- over 500,000 contracts within the business portfolio
We pride ourselves on our commitment to providing high quality, courteous and efficient service to our customers. The strategy for our business, the goal of the senior management team and the focus of our staff is to look after our new and existing customers better than any other Company in the Irish market.
The Company has a strong culture of innovation and our new protection contract (Life Choice, launched in October 2010) and our suite of risk managed investment options (including the BNY Mellon Global Real Return Fund and our own Secure Advantage range and the Protected Assets Fund) are clear market leaders in the protection and investment markets.
New Ireland is part of the Bank of Ireland Group.