Our Commitment To Customers
Dear Customer,
I was recently appointed Managing Director of New Ireland Assurance Company. Whilst my appointment has come at a time of many challenges for Ireland, I believe that it has also come at a time of many opportunities.
Our company has been in business since 1918, when Ireland also faced many challenges. Over the following years, the Company has changed and adapted to meet your changing needs.
We are a people business and take a long-term, partnership-based approach with our customers. The strategy for our business, the goal of the senior management team and the focus of our staff is to look after our new and existing customers better than any other Company in the Irish market.
We have grown to become one of the largest life and pension companies in Ireland based on this approach, and this approach is the enduring and differentiating feature of our business.
My colleagues and I look forward to working on your behalf.

Sean Casey
Managing Director, New Ireland Assurance
February 2013