New Ireland Announces Strong Growth In Market Share

New Ireland Announces Strong Growth In Market Share

New Ireland Assurance has today February 21st 2011 announced strong new business sales figures for 2010. The life and pensions company has grown its market share to 21% as a result of very positive business performance in 2010.

Speaking today Sean Casey, Managing Director of New Ireland Assurance, commented “We have grown our market share significantly by winning a much greater share of new business in the independent intermediary market. Our sales through this channel were ahead by over 13% in 2010 whilst overall sales across the industry were down by 6%. The last 12 months have been very challenging for our industry, so it is an even greater achievement that we have grown our market share by 2% from 19% to 21% during this period”.

He added that the breath of the Company’s investment offering was a key factor in achieving this growth by saying that: “New Ireland is committed to providing safer options for our customers when they wish to invest for their retirement. Our new risk managed funds, particularly our Protected Assets Fund and Global Real Return Fund, have proved to be very attractive investment options for our customers”.

 

New Ireland Assurance Company plc – New Business Sales 2010

 

^{Note: Sales are on the basis of the Annual Premium Equivalent measure which combines Annual Premium business and 10% of Single Premium business. Sales exclude Investment Only business.}

For further information contact:

_{Laura Erskine}

_{Public Relations Manager}

_{New Ireland Assurance}

_{Ph: 01 6172586}

_{Mob: 086 856 2929}

 

_{New Ireland Assurance Company plc is regulated by the Central Bank of Ireland and is a member of the Bank of Ireland Group}