In changing our brand look and feel, we were conscious of our Irish heritage and long standing in the Life and Pensions market, as well as the dynamic, digitised world we live in today. Our new brand reflects the New Ireland of today, one that is looking forward to a bright and exciting future as we all work to deliver on our ambition and purpose of ‘Securing Your Future’ and enabling our customers, colleagues and communities to thrive.

 

Being the first wholly Irish owned life assurance company to transact business in Ireland is something we are proud of and this history is now incorporated into our logo with the addition of 1918. We’ve also modernised Cú Chulainn – it’s great to have a warrior in Irish mythology playing a central role in our new logo!