“Investing isn’t about beating others at their game. It’s about controlling yourself at your own game.” Benjamin Graham author, ‘The Intelligent Investor’.
Behavioural Finance studies the psychology of decision making. It recognises humans as emotional and sometimes irrational beings that, as investors rarely behave according to the assumptions made in traditional finance theory. We are influenced by our biases and often use rules of thumb in making both simple and complex investment decisions.
Read Andy Ivory-Corr’s Behaviour Finance article published in April’s Irish Broker.
For information on our investment proposition please contact your New Ireland Account Manager.