Has your business approach adapted to the changing environment? Those who can adapt quickly to their surroundings survive and succeed.

Everything you may need to approach both new and existing customers is available to download from the Marketing Centre.

Convert business opportunities into sales and log on regularly for new campaign ideas and material.

Best Practice Tips

• Personalise your letters
• Send letters in small batches
• Personally sign all letters
• Handwrite envelopes – research shows clients are more likely to open and pay attention to letters in handwritten envelopes
• Use a stamp rather than franking machine
• Send on a Friday/Monday so client receives early in the week
• Follow up with a phone call within five days
• Don’t be put off if a client hasn’t received the letter, use it as an opportunity to outline the content of the letter and invite them to a meeting
• Remember – review the client’s policy details prior to contact

Please note Data Protection and Consumer Protection Code rules apply.